Often, the business owners I speak to have misinterpreted the smooth pitches of SEO companies. The company is telling the truth but doesn’t tell the whole story. Often, this can lead to false hopes and money down the drain. Here’s what I mean:
SEO Company: “We can get you at the top of the first page of Google.”
Interpretation: They will help you place an advertisement with Google. The company that pays the most gets listed at the top for each keyword.
Is this okay? Sure, if you want advertising. This method is not search engine optimization or marketing. It can only be defined as advertising. It could get you some short-term results.
SEO Company: “We can get you at the top of the organic results in Google for whatever keyword you want.”
Interpretation: There are a variety of ways they can do this. Options include paying for other websites to link back to yours, as well as, hiring people to write massive amounts of poorly written articles about your company and posting them around the Internet.
Is this okay? It’s okay only if your priority is to have a lot of traffic quickly. Using this method for too long could hurt your brand and be very expensive. Soon after you stop paying the company, you will lose your standing with the search engine.
SEO Company: “We are going to address one keyword at a time.”
Interpretation: They want to ensure a steady stream of income from your company.
Is this okay? This scenario can sometimes help companies with smaller budgets that want to focus on a subset of keywords to start. However, it is easy for them to lose track of the overall marketing plan and get taken advantage of. If you choose to go this route, make sure that you work with a reputable company that has your best interest in mind and is not taking you along for the ride.