Comments on: Planning Ahead – Achieving Profitability the Easy Way

By: sincerelymoriah

sincerelymoriah — Thu, 15 Jul 2010 18:22:22 +0000

Sure, there are a fair amount of college students on Facebook, but there are plenty of seasoned adults there too. The challenge is that the first group of people you reach through a page are your friends (many of whom are college students, in your case). The goal is to inspire your friends to share the page/information with the seasoned adults in their life, who will then share it with all of their other adult friends. Because you need to reach people who are a couple of degrees away, you have to focus more on content that is viral than content that will just be read.

It may also be a good idea to partner your efforts with someone like myself who has plenty of Facebook friends who are — well — seasoned. That way you can avoid at least one of the degrees of separation.

Best of luck!

By: Mayan White

Mayan White — Thu, 15 Jul 2010 17:32:14 +0000

I’m struggling with a company’s social media right now. Its a corporate company that won’t appeal to the 50% of facebook that are college students. What is the best way to market to the older demographic through Facebook? Do we just have to continue to struggle for fans?

By: Kenda Caloroso

Kenda Caloroso — Sun, 11 Jul 2010 19:17:42 +0000

Pithy and thoughtful! This also fits the old “who is your customer?” dynamic, and helps us focus in on how to better, more fittingly serve them.

By: Mike

Mike — Sun, 11 Jul 2010 10:14:07 +0000

This goes with the concept of “Working on your business, not just in it.” I’ve found that the best way to improve my services is through client feedback and getting feedback from specialists. I know many frustrated business owners who are unwilling to receive feedback about their product or service.

Good article!